Kat Von D's 'Celebutard' lipstick pulled from Sephora - Los Angeles Times
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Kat Von D’s ‘Celebutard’ lipstick pulled from Sephora

Kat Von D's West Hollywood tattoo parlor was damaged by fire early Thursday.
(Frazer Harrison / Getty Images for Art of Elysium)
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Sephora has pulled a un-PC shade of lipstick from its shelves -- and it wasn’t the color that was controversial.

The cosmetics giant this week removed “Celebutard,” a pinky-beige hue from the Kat Von D lipstick line, following complaints from disability advocates and upset consumers.

The name, which refers to vapid celebrities (often of the reality TV star variety), also references “retard.”

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“People with disabilities are the last to benefit from what some might call ‘political correctness,’ and what I would call basic human decency,” Kim Stagliano, managing editor of Age of Autism, wrote in a Huffington Post blog. She added, “I wouldn’t put this lipstick on a pig.”

The shade is part of the former “L.A. Ink” star’s Painted Love line, which also includes lipsticks with names like “Lolita,” “Hellbent” and “Underage Red.”

Sephora released a statement Wednesday apologizing for the offensive product.

“It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry for that,” the statement said.

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Kat Von D reportedly tweeted, and then deleted, a counterpoint, “At the end of the day, it’s just a *** lipstick.”

Should Sephora have pulled the product? Let us know in the comments below.

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