Fashion News: Calvin Klein takes its skivvies to the Super Bowl
Super Bowl skivvies: The Calvin Klein label is set to air its first-ever Super Bowl commercial Sunday, the label announced this morning. The 30-second TV spot will be used to roll out the Spring 2013 Calvin Klein Underwear campaign and launch a new men’s line called Calvin Klein Concept.
Described in press materials as a “provocative commercial” and a “sexy campaign video,” the commercial features model Matthew Terry as (and we quote directly here) “the iconic archetype in a modern ‘man versus machine’” storyline.” As a public service, we’ll let you in on a little secret: The ad featuring the man in his underwear is expected to air toward the end of the first quarter of Super Bowl XLVII.
DKNY X Opening Ceremony: A 15-piece, limited-edition capsule collection of reissued runway styles from the ‘90s-era DKNY archives is set to hit Opening Ceremony boutiques and website Friday. Pieces from the exclusive collaboration between the DKNY brand and the retailer will retail from $145 (for unisex T-shirts) to $665 (for a cropped puffer jacket from 1991) Sounds like the right time to pick up that logo-emblazoned hoodie or dress.
(Wrist)watch the Lakers: At a Tuesday night center-court ceremony at the Staples Center, Swiss luxury watch brand Hublot announced it has inked a five-year deal to be the “official timekeeper of the Los Angeles Lakers.” [L.A. Times]
ALSO:
Marketers lengthen Super Bowl ads to stand out
Super Bowl ad conundrum: Do early releases spoil the show?
