Maria Sharapova keeps cool before the Australian Open

Maria Sharapova is scheduled to play in the Australian Open, which begins Monday. But she was already turning heads in Melbourne on Friday, at what she’s calling the international launch of her Sugarpova candy line.

She was sporty and flirty at the same time in an orange and white David Koma dress and Jimmy Choo’s Lance sandals. And note, when you’re a tennis star/business mogul, you can accessorize with two guys holding umbrellas to shade you from the Australian summer sun.

Although Friday’s event at Melbourne’s Crown Entertainment Complex is considered the official global launch, the candy -- which includes gummies, gum balls and sour candies -- is already available online and at select stores in the U.S., London and Paris.

A portion of the profits is earmarked for the Maria Sharapova Foundation, which assists youth programs in areas affected by the Chernobyl disaster. [MariaSharapova.com]

And it’s a sweet deal for the tennis star. According to Bloomberg, Sharapova’s initial investment of $500,000 is likely to return 120% in the first year. [Bloomberg]

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