New Made LA event brings Moschino and more to local runways this June

Organizers of a long-running slate of New York Fashion Week shows have announced plans to stage a two-day showcase of music, art and fashion in Los Angeles this summer, with a preliminary line-up that includes a runway show by Italian luxury brand Moschino and a clothing line from rapper Tyler the Creator.

The event, dubbed Made LA, is being spearheaded by the folks behind New York’s Made Fashion Week (which is part of the WME IMG portfolio) in collaboration with AEG, and is set to take place at the latter’s L.A. Live Event Deck – on June 10 and 11, according to Monday’s announcement.

The two-day affair, according to that announcement, “will feature fashion shows and presentations, live musical performances, parties and a fashion bazaar, ‘The Stores,’ which will feature designs and artwork on sale from 30+ world-class creative fashion designers and artists.”

The preliminary schedule name-checks just two of the brands involved. The first is Moschino, an Italian luxury label whose creative director Jeremy Scott is a hometown hero of sorts, which will be sending its spring 2017 men’s collection and pieces from its women’s resort 2017 collection down the runway here in a combined June show, similar to the twofer presentation of the men’s fall and women’s pre-fall collections in London in January.

It should be noted, in light of so many brands’ enthusiastic embrace of the “see now / buy now” showcase, the Moschino show won’t be highlighting in-season collections. The men’s spring 2017 collection, for example, is the same one Moschino traditionally would be be presenting during the men’s ready-to-wear shows in Milan, Italy, at roughly the same time.

Also in keeping with the traditional runway show format, the Moschino show is expected to be an invite-only affair for the benefit of fashion industry press, buyers and friends of the brand.

The second confirmed label to date is Golf Wang, Tyler the Creator’s clothing line that will showcased on June 11. We’re not that familiar with Golf Wang, but based on its website, the ice-cream-colored T-shirts, button-front shirts, socks, hats and light outerwear pieces adorned with smiley faces and faux retro logos seem like a kindred streetwear spirit to Scott’s upscale Moschino wares.

According to Monday’s announcement, the Golf Wang show will include a “live experience by Tyler the Creator,” which we understand as including some element of being open to the (ticket-buying) public. More information about the public-facing aspects of Made LA’s maiden voyage is expected when the full slate of participants is announced sometime in the next month and a half.

We’ll certainly post details as they roll in, but, to automatically get event updates, sign up at www.la.ma.de.

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