Jimmy Choo celebrates in L.A. with Solange, Bastille
Bastille rockin’ the stage, Solange at the turntable, a caviar bar on ice and a Jeff Koons on the lawn.
Jimmy Choo knows how to party alright. And party the brand did on Tuesday night in L.A. when creative director Sandra Choi hosted a launch for the new, tomboyish rock ‘n’ roll-themed CHOO.08 collection and newly redesigned Rodeo Drive store.
The bash was held at the Beverly Hills Mid-Century home of Eugenio Lopez Alonso, the international art patron who recently sponsored the opening of the new Museo Jumex contemporary art museum in Mexico City.
And indeed, wandering the rooms was like touring a world-class museum. An Andy Warhol Brillo box here, an Ed Ruscha and Cy Twombly there (all being watched by discreet guards, natch).
But the real action was out by the pool, where guests sipped champagne and sampled caviar from an icy bar.
Solange Knowles, fresh off her performance at Coachella, was the DJ. She played a lot of Beyoncé, keeping it in the family, and looked amazing doing it, managing to match an electric orange backless jacket from a brand called Pushbutton perfectly to an Acne Studios knot-front skirt.
The crowd was model-, music- and Hollywood-heavy. Not the “Mad Men,” but the mad women were out in full force -- January Jones carrying one of Choo’s limited edition “BLAH BLAH” clutches commemorating the opening of the redesigned Rodeo Drive boutique; Christina Hendricks in a black wiggle dress, and Kiernan Shipka in a fit ‘n’ flare dress by Preen.
A lot of guests looked like they were still at Coachella, or maybe just enjoying “Midchella” as someone named the party-heavy week in L.A. between the two weekends of the music festival.
DJ Nikki Pennie wore a floral Dolce & Gabbana look with a gold medallion headband, and Mia Moretti a boho-looking embroidered white dress by Alberta Ferretti.
On the feet? Choos all around, of course.
“It’s a new chapter,” Choi said, surveying the crowd. “Two years in the making,” added Jimmy Choo CEO Pierre Denis.
The brand sure knows how to make a splash.
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