Robert Pattinson's Dior deal has 'profound' effect: He moisturizes

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Robert Pattinson is one busy guy. Since landing the role of vampire Edward Cullen in the “Twilight” franchise, the actor seems to have done nothing but hone his craft by appearing in a diverse array of films.

Let’s take a look at some of his more memorable projects so far.

(Tim Brakemeier / EPA)

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Starting in the late ‘90s, Pattinson (seen here in 2008) spent his tween and early teen years as a male model -- a gig that might have been made all the easier since his mom Clare worked for a modeling agency.

Pattinson’s acting career began with roles on British TV. His 2004 film debut -- in Reese Witherspoon’s costume drama “Vanity Fair” -- ended up on the cutting room floor, but can be seen on the DVD extras. (Spencer Weiner / Los Angeles Times)

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Pattinson was romantically linked to his “Twilight” co-star Kristen Stewart (seen together here at the 2010 premiere of “The Twilight Saga: Eclipse”). Their courtship was breathlessly covered by both the media and online fans. The romance, however, wouldn’t last forever. (Matt Sayles / AP)

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“Water for Elephants” marked one of Pattinson’s first successful departures from his pack of wolves and vampires.

In the 1930s-set film, he plays an aspiring veterinarian opposite circus star Reese Witherspoon. The film was released to mixed acclaim, but showed he had more than an appetite for the underworld. (David James / AP)

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Pattinson made an appearance at the 68th Annual Golden Globe Awards on Jan. 16, 2011 at the Beverly Hilton Hotel. (Jay L. Clendenin / Los Angeles Times)

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Pattinson, left, joined co-star Taylor Lautner and the rest of the cast of “The Twilight Saga: Eclipse” to accept the award for best movie at the 2011 MTV Movie Awards. (Matt Sayles / AP)

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“Twilight” mania grew by courting fans at events such as the 2011 San Diego Comic-Con, where Pattinson, center, joined Stewart and Lautner on a “Breaking Dawn” panel. (Kirk McKoy / Los Angeles Times)

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“Twilight Saga” stars Pattinson, Kristen Stewart, and Taylor Lautner, from left to right, placed their handprints in the forecourt of Grauman’s Chinese Theatre on Nov. 03, 2011. (Al Seib / Los Angeles Times)

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Pattinson is reportedly engaged to British singer FKA Twigs. They’re pictured at a Surface Magazine event at Miami’s Edition Hotel on Dec. 4, 2014. (Astrid Stawiarz / Getty Images for Surface)

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Pattinson has several high-profile films in the can, including Werner Herzog’s “Queen of the Desert” and Anton Corbijn’s “Life.”

Here, he poses with Corbijn, center, and “Life” co-star Dane DeHaan, right, at the 2015 Berlin Film Festival in February. (Tim Brakemeier / EPA)

By Nardine Saad

Jan. 21, 2014 6:07 PM PT

Robert Pattinson’s rough-around-the edges image is slowly dissipating. And we can be grateful to luxury fashion brand Dior for that.

Girls around the world latched on to the British actor thanks to his alter ego -- “Twilight” vampire heartthrob Edward Cullen, a clean-cut dreamboat of a bloodthirsty, undead man. And, well, RPattz, a lovably scruffy actor, appears to be resurrecting that image in the Dior Homme fragrance campaign, which debuted abroad (and online) in September. (Dior Homme Eau for Men will go on sale in the U.S. in February.)

“I was a brush-your-teeth-and-have-a-shower kind of guy,” Pattinson, 27, told the Wall Street Journal. “I can’t tell if it’s because of my association with Dior or because I’m older, but I’ve started moisturizing. It’s been a quite profound change in my life.”

He’s still got that self-deprecating charm, though. That hasn’t gone anywhere.

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“I like trying to do ambitious things,” he said of teaming up with “violent and visceral” director Romain Gavras. Gavras directed the short film for Dio, which featured a brooding Pattinson reveling in what we believe to be the ultimate Dior-man lifestyle.

“That’s what got me really enthusiastic about the campaign, that [Dior] wasn’t shying away from anything,” he said.

The campaign will make its official debut with American audience in February, when the ad airs during the Olympics, the WSJ said.

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“This year, I’m trying to see what my niche is,” the actor said.

And perhaps that has something to do with the aftermath of his breakup with “Twilight” costar Kristen Stewart? Pattinson recently unloaded his spacious Los Feliz home on “The Big Bang Theory” star Jim Parsons for $6.375 million, according to Hot Property. He listed the home in October 2013, several months after his May 2013 split with Stewart, with whom he shared the love nest.

In 2014, we’ll see the result of his reteaming with “Cosmopolis” director David Cronenberg for “Maps to the Stars,” which he described as a “darkly comedic Hollywood satire ghost story.”

Pattinson is currently filming Werner Herzog’s Gertrude Bell biopic, “Queen of the Desert,” and has completed David Michod’s drama “The Rover.” He’s also set to play photojournalist Dennis Stock in Anton Corbijn’s “Life.”

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