Tablet owners are better informed -- according to tablet owners
The confirmation has arrived. Tablet owners do describe themselves as self-important know-it-alls.
Nearly seven in 10 tablet owners say they are more knowledgeable about current events than their friends, compared to nearly five in 10 non-tablet owners, according to an online survey by Wakefield Research.
A greater percentage of tablet owners also said they have pretended to know about a news story to impress someone else -- 52% versus 27%.
The survey also found that half of women and a third of men have cried to mourn a celebrity’s death.
More than one in three American adults owns a tablet, according to a recent report from Pew Research.
The Wakefield survey was sponsored by Next Issue Media, a joint venture that includes Condé Nast, Hearst, Meredith, News Corp, and Time Inc. The company has a tablet app that allows users to read dozens of magazines from the publishers for as little as $10 a month.
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