Apple sold so many new iPhones this weekend it had to alert SEC
Analysts and the media apparently weren’t the only ones caught off guard by the record 9 million new iPhones sold this weekend. So was Apple.
On Monday, after issuing a news release announcing the record-breaking figure, the company followed up by making an unusual filing with the U.S. Securities and Exchange Commission.
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Basically, Apple sold so many more units of the new iPhone 5s and iPhone 5c this weekend that it caused a material change in its business prospects for the current quarter that ends Sept. 28. The company is going to make more money than it had anticipated.
According to the filing: “Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion, and expects gross margin to be near the high end of the previously provided range of 36% to 37%.”
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