Apple iPad is top tablet for businesses, ChangeWave survey says
Apple’s iPad has, so far, defined and dominated the tablet market. And despite the rise of rival tablets eating into Apple’s market share, the iPad will remain the top tablet of choice for most businesses, according to a new survey.
The research firm ChangeWave spoke with 1,604 businesses last month and 22% said they were planning on purchasing tablets for their employees sometime in the next three months.
Of the companies ChangeWave spoke with, 84% said the tablet they would buy would be an iPad, up seven percentage points from a survey the company took in November.
The number of companies planning on bringing iPads into the office marks “the highest level of corporate iPad demand ever seen in a ChangeWave survey,” the group said in a blog post.
Among the other tablets considered, Samsung’s Galaxy Tab line came in second with planned purchases by about 8% of survey respondents, down two percentage points from November, ChangeWave said.
About 6% said they were planning on purchasing Amazon’s Kindle Fire for the workplace, while 4% said they were planning on buying a tablet from Hewlett-Packard, 3% from Asus, 3% from Dell, 3% from Research In Motion and 2% from Motorola.
Although interest in the iPad had risen, interest in all competitors had declined from the November survey, ChangeWave said.
Apple’s third-generation iPad, unveiled last week, hits stores Friday and is expected by many analysts to sell 1 million units in its first 24 hours of availability.
The new iPad features a screen with double the resolution of the previous two generations of Apple tablets, a new 5-megapixel rear camera, a quad-core graphics processor and, in some models, the ability to connect to faster 4G wireless networks.
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