Bed Bath & Beyond is back, this time as an online retailer - Los Angeles Times
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Bed Bath & Beyond is back, this time as an online retailer

A Bed Bath & Beyond sign is displayed
Overstock.com is becoming Bed Bath & Beyond online after acquiring the bankrupt retailer’s intellectual property assets for $21.5 million.
(Paul Sakuma / Associated Press)
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Overstock officially relaunched the Bed Bath & Beyond domain online Tuesday in the U.S. after acquiring the bankrupt retail chain’s intellectual property assets for $21.5 million in June.

The online retailer Overstock.com said in late June that it was dumping its online name and becoming Bed & Bath & Beyond, which declared bankruptcy earlier this year. The name change was made in Canada on June 29, but at the time the Midvale, Utah-based company didn’t specify a date for the U.S. relaunch.

Overstock.com Chief Executive Jonathan Johnson told the Associated Press in a phone interview last week that the relaunch in Canada has “run without a hitch.” The company has added roughly 600,000 bed and bath items since its bid for the retailer became public last month, Johnson said.

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The company has still not made any decisions on a corporate name, he said.

Johnson had said that the name change was necessary because Overstock still confuses some customers and suppliers who thought it was a liquidator. That’s how it got its start in 1999. It transformed in 2004 into a general merchandise retailer, selling a wide variety of items. In 2021, Overstock fine-tuned its strategy to focus on furniture and home decor, getting rid of items like clothing.

Bed Bath & Beyond filed for bankruptcy protection, but its stores and websites will remain open and continue serving customers.

April 23, 2023

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