Finalist: Kaaren Hall

Chief Executive Officer
uDirect IRA Services, LLC

Kaaren Hall, a seasoned professional with over 20 years of experience in mortgage banking, real estate, and property management, founded uDirect IRA Services amidst a recession and mortgage market collapse. She recognized the untapped potential of self-directed IRAs as a strategic solution for investors. Through uDirect IRA, she has successfully guided tens of thousands of Americans, managing over $1 billion in assets, to diversify their investments.