Nike, Apple make new connection
Nike and Apple are making the iPod compatible with gym equipment.
The companies say they are working with manufacturers and the health clubs 24-Hour Fitness and Virgin Athletic Health Clubs to allow members to plug their iPod Nanos into cardio equipment. They can then track workouts, set goals and upload the information to a Nike website.
The technology, which is set to roll out to more than 500 gyms worldwide this summer, is another partnership for Nike Inc. and Apple Inc., which created the Nike+ system more than a year ago. The wireless system allows Nike running shoes embedded with a sensor to communicate with the Nano.
It builds on the surprise success of the online community that has sprung up around the technology, allowing users to track their progress and access other benefits, including buying specialty songs or challenging others to a workout goal.
Nike wouldn’t disclose the number of members of its Nike+ site but has said that roughly 1,000 runners sign up daily. It has members in more than 160 countries, including some where the product isn’t even sold.
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