Inside TV magazine to fold

Gemstar-TV Guide International Inc. said Tuesday it was shutting down Inside TV magazine seven months after launching it. The final issue will hit newsstands Thursday.

The company will eliminate Inside TV’s 40 staff positions, said spokeswoman Eileen Murphy.

The magazine, which sold for $1.99 per copy, did not sell well at newsstands, Murphy said. Gemstar based its advertising rates on an expected circulation of 400,000 copies per week, but the magazine averaged between 100,000 and 130,000 copies per week, she said.