Notes
* McDonald’s will kick off its summer tie-in with Walt Disney’s Tarzan motion picture Friday with television commercials created by DDB Needham Chicago. McDonald’s campaign also includes Latino advertising produced by Miami-based Del Rivero Messianu Advertising and African American spots created by Chicago-based Burrell Advertising. Toys--including a Tarzan action figure, a “soda-slurping sound straw” and peel-off stamps redeemable for cars, cameras and food--will be available June 18 at participating restaurants.
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