Ad Ratings
Mass Mutual Life Insurance ran 26 commercials during sports programming the week ended June 21. The top advertisers during sports shows:
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Brand/Product Household rating* Ads shown Mass. Mutual insurance 85.8 26 Nike footwear 82.5 86 Mastercard credit 78.4 115 Telecom USA phone services 67.7 103 Canon Eos cameras 60.4 63 U.S. Golf Assn. 60.4 66 Wendy’s restaurants 58.7 92 Lincoln Town Car 56.3 11 National Car Rental 53.7 77 Nextel Communications 49.4 60
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*Each rating point represents 980,000 TV homes.
Source: Nielsen Media Research, Monitor-Plus service
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