Corporate Deal for Yankees - Los Angeles Times
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Corporate Deal for Yankees

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Associated Press

In a union of pinstripes and three stripes, the New York Yankees and Adidas are joining in a marketing deal that could spark competition for corporate money among baseball teams.

The sponsorship deal is said to be worth about $95 million for 10 years, giving Adidas the right to put its name and logo all over Yankee Stadium.

Details were not released, and it is not clear if it violates the Yankees’ agreements with Major League Baseball Properties Inc., the licensing wing of the sport. But the deal is likely to set off a scramble among the large-market teams to sign similar agreements.

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