Yellow Pages in Spanish to Be Delivered in County
If you have a Hispanic surname, chances are “Las Paginas Amarillas de Pacific Bell Orange County” will thump onto your porch either today or within the next 10 days.
Published by a unit of Pacific Bell, the Spanish-language Yellow Pages apparently are the first such directory to be published in Orange County. With 431 pages of listings and ads, the book is the largest Hispanic Yellow Pages in Southern California.
About 104,000 directories will be distributed, Pacific Bell said, and another 61,000 will be available to consumers and businesses on request by calling 1-800-551-4400.
Pacific Bell said it produced the book to serve the “growing Hispanic market in Southern California,” citing, for example, figures showing that 45% of Santa Ana’s population is Latino.
The company already has produced Spanish-language Yellow Pages for Los Angeles and the San Gabriel Valley and plans a similar directory for San Diego in September, where about 135,000 will be distributed.
“Specialized directories for certain areas of the country will be the trend,” said Carlos Mejia, general manager for Pacific Bell’s Spanish Yellow Pages.
In addition to Santa Ana, communities scheduled to receive the Orange County directory are: Anaheim, Anaheim Hills, Atwood, Balboa, Bayshores, Brea, Corona del Mar, Costa Mesa, Cypress, Fountain Valley, Fullerton, Garden Grove, Irvine, La Habra, La Palma, Newport Beach, Olinda, Olive, Orange, Placentia, Stanton, Tustin, Villa Park and Yorba Linda.
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