Leno and Letterman have some fun with a little help from Oprah in Super Bowl spot.
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Jay Leno’s rehabilitation tour continued in full force on Super Bowl Sunday when he appeared in a commercial with archrival David Letterman and queen of talk Oprah Winfrey during CBS’ coverage of the game.
The spot, shot last week, is a sign of at least a minor peace treaty between Leno and Letterman. It is also similar to a spot that Letterman did with Winfrey a few years ago when CBS broadcast the Super Bowl match between the Indianapolis Colts and the Chicago Bears (with Winfrey rooting for the Bears and Letterman for the Colts).
In this ad, Letterman, Winfrey and Leno are on a couch watching the game and Letterman gripes that this is the worst ‘Super Bowl party ever.’ Winfrey warns him to be nice while Leno says, ‘He’s just saying that because I’m here.’ Letterman then imitates Leno high-pitched voice. (For more dirt on how the three pulled it off see our sister site Showtracker.)
While the ad is promoting Letterman, it certainly won’t hurt Leno, who will be back on at 11:35 p.m. going as host of NBC’s ‘The Tonight Show’ after the network’s coverage of the Olympics ends.
Leno has already been on Winfrey’s daytime talk show to do a little image work. When NBC decided to bring Leno back to late night after his prime-time show failed, which led to Conan O’Brien to quit as host of ‘The Tonight Show,’ Leno was attacked by Letterman and others for helping NBC push O’Brien under the bus.
-- Joe Flint