Testing fashion’s waters
Lindsay Sandham
Modeling the summer’s hottest looks, 17 Newport Beach lifeguards
strutted their stuff Saturday during a Bloomingdale’s fashion show at
Fashion Island in Newport Beach.
In return for modeling Bloomingdale’s fashions, the store will
donate $1,000 to a the charity the lifeguards choose. The models were
also offered a 20% discount on merchandise on the day of the show.
Bloomingdale’s has done charity fashion shows in the past with
Newport Beach firefighters, but this is the first time lifeguards
have participated, said Erin Bianchi, a spokeswoman for
Bloomingdale’s.
“We were very impressed,” she said of the nine men and eight women
who modeled clothing Saturday.
The lifeguards decided as a group that their donation would go to
Project Wipeout, Hoag Memorial Hospital Presbyterian’s project
devoted to saving lives and preventing injuries by educating people
about beach safety.
“As lifeguards, we deal with many spinal injuries every summer,”
said Nolan Bobroff, who’s been a lifeguard with the city of Newport
Beach for six years. “Whatever we can do to help.”
Participants agreed that it was fun, although many of the men said
the clothes they modeled were not their usual style.
“We tried to do like a preppy look,” said John Aguilera, a sales
manager for Bloomingdale’s. “The good thing about working with the
lifeguards is they were having fun; they didn’t care what we put on
them.”
Aguilera added that they all had great personalities and that he
tried to fit the styles to them.
The lifeguards modeled casual styles, beachwear and bathing suits.
People who don’t usually model might be nervous parading in front
of hundreds of people in a swimsuit, but it didn’t bother the
lifeguards.
Jennifer Broderick said she didn’t mind because she works in a
bathing suit every day.
“You’re a lot less nervous when you’re with fun people you work
with,” said Hillary Karges. “Especially when you’ve never done this.”
Ashley Parole said she enjoyed trying on clothes she wouldn’t
normally buy.
“It was weird wearing clothes of that price,” said Mike Nichols.
“I had a great time. It’s a chance to volunteer and get money for a
good cause.”
* LINDSAY SANDHAM is the news assistant. She can be reached at
(714) 966-4625 or [email protected].
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