Getting fit in comfort and style
Deirdre Newman
Back Bay Fitness hopes to transcend the “get-fit” gym mentality by
offering a more holistic approach to wellness.
The center addresses a wide variety of lifestyle needs with
physical trainers, medical professionals and nutritionists.
“A sophisticated individual can realize they are in need because
of stress in their daily lives and lack of time to promote any type
of health and fitness in their lifestyle,” co-founder Lisa McGhee,
39, said. “They are willing to seek out these services by individuals
like ourselves.”
McGhee and Katherine Coltrin, 37, opened Back Bay Fitness in
February to meet the needs of the growing fitness clientele and to
train personal trainers.
“From a business standpoint, [personal trainers] lack experience
and education to teach them how to administrate their business and
how to set short- and long-term goals,” McGhee said.
Before opening their own center, both women had been personal
trainers for 13 years.
At Back Bay Fitness, Coltrin teaches programs designed for the
conditioning of Olympic athletes, post-rehabilitation evaluation,
injury prevention and senior fitness. She has competed in Ironman
triathlons, Adventure races, competitive mountain biking and
ultra-marathon running. McGhee, in addition to being a personal
trainer, has been teaching yoga for two years.
The center is designed for personal trainers to work with their
clients. Because workouts are scheduled, clients don’t compete with
other members for the use of equipment, McGhee said. And using the
center doesn’t mean you have to toss your existing gym membership,
McGee added.
“If you want real high-end trainers that are working on total
wellness, but still want to keep your 24-Hour Fitness [membership],
you can work with the trainers here,” McGhee said.
The fitness center also has an advisory board of physicians,
including cardiologists, physical therapists and orthopedic surgeons,
to offer guidance to trainers and clients.
To create a homey atmosphere and a serene place for the trainers
to take breaks, the owners created a special area complete with
telephones, a refrigerator and a two-way mirror.
“The life of a trainer, as easy as the job may be, is draining
because you’re one-on-one with people and the hours are really hard,”
Coltrin said. “It’s a place for them to walk behind a door and still
be able to see their next client walk in the door.”
The fitness center offers a wellness line of equipment with
ergonomic benches that are conducive to working with seniors or those
with injuries, McGhee said.
“It has low-increment adjustments and a wide variety of range of
motion,” McGhee said. “You can adjust it accordingly. It’s a really
beautiful line of equipment.”
The owners also tried to fill the locker room areas with an
intimate, residential feel, stocking them with shower towels, gym
towels, wood hangers for clothes and toiletries that are not
“cheap-o,” McGhee said.
The men’s locker room is such a hit aesthetically that a few male
clients have copied the decor for their own homes, McGhee said.
“From that standpoint, we know we did it right,” she said.
The center does not offer memberships. Clients can take classes or
workout with physical trainers. They can also come on their own to
use the cycling room when classes aren’t in session, pop in a DVD and
do the class on their own.
The cycling room offers virtual cycling, in which the instructor
teaches in front a screen with a moving scene to create the illusion
you’re riding on roads along streams and bridges, McGhee said.
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