Parking hike gets the boot
Mary A. Castillo
Local merchants and residents didn’t have to put up much of a
fight Tuesday to get the City Council to rescind a $1.50 per hour
meter rate and increase the time limit to three hours.
Mayor Toni Iseman and Councilwoman Cheryl Kinsman placed items on
the agenda that would increase the time limit on all two-hour meters
on the streets and in city parking lots.
The council voted unanimously to bring the price back down from
$1.50 per hour to $1.
In June, council members voted to raise the meter rates to
generate revenue for grants and city projects.
“It definitely leaves egg on our face,” Mayor Toni Iseman said.
The council expected that the rate would generate $700,000 that
could be allocated to local nonprofit organizations and city
projects. In subsequent years, the additional revenue would go toward
the Village Entrance project.
Iseman indicated that merchants and residents were led to believe
that, along with the meter rate hike, they would also get increased
meter times and more change machines.
Since the rate hike went into effect Sept. 1, merchants have
complained that the parking situation has kept shoppers away from
Downtown businesses.
“I’m sure many of you have seen that you can park anywhere in
Downtown,” Councilwoman Cheryl Kinsman said. “We may have killed the
golden goose.”
She also asked for a report from the city treasurer on the
difference in revenues collected from parking meters and lots since
the time of the rate increase, a similar report from the Police
Department on parking citation revenues, a list of items budgeted by
the council to be paid from the expected $700,000 and a report from
the city manager to finance the promised allocations.
Councilman Wayne Baglin asked merchants to keep their employees
from parking in from Downtown meters.
After receiving support from the merchants and the Laguna Beach
Chamber of Commerce, the council voted unanimously in support of the
agenda bill.
City Manager Ken Frank predicted that converting the meters would
be complete by late January.
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