POSSIBLE REVENUE ENHANCEMENT MEASURES

The following is a sample of the possible sources of revenue suggested by

the city.

FINES AND PENALTIES

1. Administrative Citations

Revenue Potential: $200,000 to $250,000

Fines through the courts account for approximately $50,000 in annual

revenue. Of this the city receives only 15%. But when processed through

the city, Newport gets 100% of the fines. By increasing the use of

administrative instead of criminal citations, the city’s share from the

fines would increase.

2. Uniform Bail Schedule

Revenue Potential: $30,000 to $50,000

The city receives 15% of the base bail amount paid by violators. By

increasing the base bail amount and increasing penalties for violations,

the city’s revenue would increase.

3. Red Light Enforcement

Revenue Potential: $40,000 to $60,000

Some cities have installed automatic equipment that senses and identifies

red light violators. Installing such equipment in Newport, in addition to

the already severe fines for red light violators, would increase the

city’s revenue.

USE OF MONEY AND PROPERTY

4. Associate Sponsorships

Revenue Potential: $100,000 to $500,000

A few months ago, Huntington Beach concluded a $300,000 bidding war

between Pepsi and Coke for the rights to become the city’s official soft

drink. By allowing companies that promote soft drinks, cars, film,

clothing or credit cards to partner with Newport Beach, the city could

find a potential source of revenue.

5. Opening Some City Training Classes

Revenue Potential: $20,000 to $50,000

The city provides various training courses, particularly in the area of

automation. These in-house services have proven very cost-effective.

However, there are often seats available that could be offered to the

public for a fee.