Bob Hope Airport alters parking rates

Some passengers at Bob Hope Airport will soon either shell out — or save — $1 when parking at the airfield.

Starting May 16, daily parking rates in the parking structure, Lot E and the valet lot will increase by $1, while the rate in Lot C will decrease by $1, airport staff told the Burbank-Glendale-Pasadena Airport Authority during a meeting Monday.

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The price changes are an effort by airport officials to determine which rates best benefit the airfield financially, while still being able to attract passengers into the parking lots.

Passengers will pay $24 daily in Lot E and the valet lot and $32 in the structure. Even with the daily rate in Lot C dropping to $12, the airfield expects to make about $30,000 per month in parking revenue, said Denis Carvill, deputy executive director at Bob Hope.

“We look at which of our parking lots are really popular and work really well,” he said.

Carvill said that Lot E always fills up on Tuesdays, Wednesdays and Thursdays and is often full on Mondays and Fridays. The parking structure does well during the middle of the week, and valet use is strong overall, he added.

However, Lot C has not been performing as well as the other parking facilities. Parking rates were reduced by $1 in order to hopefully get more people to park in the off-site lot.

In April, the airport authority approved implementing a variable pricing strategy, giving airport officials the ability to increase or decrease daily parking rates at any of their lots by no more than $3.

In order for the airfield to impose any rate changes, airport officials need to notify the public 30 days before implementation, according to the strategy. The new price changes were posted on social media and on signs around the various parking facilities, Carvill said.

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Anthony Clark Carpio, [email protected]

Twitter: @acocarpio